Our Team

Jon Kennedy, Chief Executive Officer & Managing Partner

CFP®, MSFS
Hometown: Springfield, VA / Watertown, SD
Favorite Hobby: Playing the drums
Passionate About: Doing great things for families, including my own.
Family Life: Married since 2007 to my wife, Nikki. We have two children (boy and girl) and a Boston Terrier.
Experience: CFP® designation and Masters of Science in Financial Services, 10+ years refining expertise in charitable planning.

What are you happiest doing?
Spending time with my wife and kids. Having the privilege to shape our kids’ lives is a huge responsibility and also a great joy. There is nothing better than living vicariously through them as they navigate the excitement and challenges of everyday life.

Nancy Hughes, Chief Operating Officer & Managing Partner

CFP®, CAP®
Hometown: Apple Valley, MN
Favorite Hobby: Practicing yoga
Passionate About: Helping clients organize their financial lives.
Family Life: Two daughters, Leah & Annie, and a labradoodle named Penny.
Experience: CFP® and CAP® designations – Over 25 years’ experience in the financial services industry.

What are you happiest doing?
In my spare time I love spending time with my family up north at the cabin – anything outdoors in any season of the year. I love my chosen career helping clients answer financial questions and creating efficiency in their financial lives.

Mark Pletts, Co-Chairman & Managing Partner

CLU
Hometown: Brunswick, ME
Favorite Hobby: Seeing life come at me each day
Passionate About: My family knows it’s them, and my friends know I would be there if they were in a jam.
Family Life: Wife, Sarah Pletts. Two adult sons, Gentry and Steele.
Experience: I have worked in financial services since the early ‘80s, including several large Wall Street money managers.

How would your family & friends describe you?
I would like to think that both groups think of me the same way. My family might say intense and loving, and my friends might say straight to the point and caring. Some where in there I exist!

David Baratta, Co-Chairman

MBA
Hometown: Brunswick, ME
Favorite Hobby: Golf
Passionate About: Helping others who are in need.
Family Life: Two adult children, Emily and George.
Experience: 30+ years in financial services, portfolio management, published writer, guest appearances on CNN and CNBC.

How would your family & friends describe you?
David is a loving, generous, and understanding person. He is there when others aren’t. He is someone who gives when no one is looking.

Colin Watkins, Director of Planning & Partner, CFP®

Colin Watkins is Director of Planning and a Partner of Waypoint Capital Advisors. Colin joined WCA in 2018 as a Wealth Advisor and quickly improved the consistency and efficiency of the planning experience for clients. He joined the partnership group in 2024. Colin continues to focus on specialized planning for WCA clients while also helping the business to grow strategically.

Colin holds the Certified Financial Planner® designation and has over 10 years of industry experience. He previously was part of the advisory team at a top RIA firm in Minneapolis for just over five years before joining WCA. Colin received his Bachelor of Arts in Mathematics from Lawrence University in 2011.

Colin and his wife, Hillary met in college and have been married since 2012. They live in Minneapolis with their daughter, Wren, and two dogs. Colin enjoys outdoor activities year-round, including cycling, tennis, and cross-country skiing.

Sydney Shearer, Director of Client Service

Hometown: Reading, MI
Favorite Hobby: Trying new restaurants, craft breweries, and playing sports.
Passionate About: Traveling
Family Life: My husband, Brandon, and I are raising our daughter, Sutton, in Fort Wayne, IN.
Experience: 7+ years of experience in the financial planning industry. I specialize in client service and marketing. I have been a part of the Waypoint team since 2017.

How do you want people to remember you?
I would love people to remember me as someone who simply took the time to care for others. I believe time is the most valuable gift we have, and genuinely giving that to others to know they’re loved and cared about is extremely important to me.

Madeline Longo, Senior Associate, Client Advisor

CFP®
Hometown: Minneapolis, MN
Favorite Hobby: Cooking
Passionate About: Traveling
Family Life: I live with my significant other, Alex, and our dog named Margot in St. Louis Park.
Experience: CFP® certified with a background in Finance and Wealth Management. 5+ years of experience in the financial planning industry.

What’s your personal motto, or words to live by, and why?
I try to live by the Four Agreements by don Miguel Ruiz. Be impeccable with your word, don’t take anything personally, don’t make assumptions, and always do your best. I find myself going back to this book when I need a reminder to stay present.

Brandon Agneberg, Senior Associate, Client Advisor

CFP®
Hometown: Minnetonka, MN
Favorite Hobby: Skiing and Golf
Passionate About: Spending time with family and friends.
Family Life: My wife, Hannah, and I live in Medina with our two sons, Cooper and Cole, and our Irish Doodle Arlo.
Experience: CFP® designation – Over 10 years’ experience in the financial services industry working for well-known investment firms in Minneapolis and Chicago.

How do you want people to remember you?
I want to be remembered for having made a truly positive impact on the lives of others. For being a positive role model, a great father, and husband.

Cailin Johnson, Associate, Client Advisor

Hometown: Saint Paul, MN
Favorite Hobby: Trying out new recipes.
Passionate About: I am passionate about traveling the world and learning new things, even better when I am surrounded by my family.
Family Life: I am the oldest of two and am very close with both of my parents. I have two cats named Moose and Goose.
Experience: Graduated from Arizona State University in May of 2023 – Bachelor of Science in Finance. Numerous internships within financial planning industry.

What are you happiest doing?
I am the happiest when I am surrounded by loved ones. We don’t need to be doing anything extravagant but the joy I experience when I see the smiles on all of their faces is unmatched.

Benjamin Sjodin, Client Service Associate

Hometown: Anoka, MN
Favorite Hobby: Golf
Passionate About: Developing, nurturing, and deepening the relationships in my life – this is a key driver in my pursuit of happiness.
Family Life: I am the oldest of three siblings; my mother is a first-grade teacher, father is a warehouse supervisor, my sister works for a small chiropractic business, and the youngest sibling, my brother, just got back from serving overseas in Iraq.
Experience: BFA® certification with 5+ years of experience in the financial planning industry, both working in the field and corporate office structures.

How do you want people to remember you?
I hope to one day be known for how I treated people, the decisions I made along the way, and for the positive impact I made on those around me. I have great mentors in my life, and I strive to live up to their expectations, ideals and “pay it forward” to the younger generations.

Mary Mortensen, Client Service Associate

Hometown: Minneapolis, MN
Favorite Hobby: Cooking
Passionate About: My family
Family Life: Husband, Chris, Adult Children, Laura (Adam), Lindsay (Andrew) & Michael, Grandchildren, Mara, Kit, Sam, Reid, and Hendrik.
Experience: Over 35 years in the administrative field. I joined Waypoint Capital in the spring of 2021.

What are you happiest doing?
I am the happiest when I am spending time with my family and friends, traveling and being active.

Evan Kennedy, Associate Portfolio Manager

Hometown: Minnetrista, MN
Favorite Hobby: Working out
Passionate About: My faith, self-improvement and growth in relationships. I hope to use the things brought to me through my passions to make myself a better man every day.
Family Life: I have a very deep and connected relationship with my immediate family. My relationship with my parents is extremely important to me, as they have been my biggest supporters in life. I also love to spend time with extended family whenever I can.
Experience: Graduate of the University of St. Thomas with a degree in Finance. I joined the Waypoint Capital team in 2022.

What’s your personal motto, or words to live by, and why?
“Do something today that your future self will thank you for tomorrow.” – I hope to live by these words daily so when I look back on my life, I can be thankful that my younger self had the discipline and drive to work hard enough so my future self could live without regret or question of my choices.